Watch: Beauty to Behold: Tennessee Tourism Installs 13th Colorblind Sight in State Park | News

Tennessee is known for its beautiful fall foliage with bright oranges, vibrant yellows and deep reds. Now there’s beauty to behold as the Tennessee Department of Tourism Development unveiled its 13th colorblind sight this week at Radnor Lake State Park and Natural Area in Nashville.

Locally, the Department of Tourism Development has a colorblind sight at I-26 Westbound Scenic Overlook in Unicoi County.



Tennessee Tourism has installed colorblind sights at 13 locations across the state. (Video courtesy of the Tennessee Department of Tourism.)







In 2017, Tennessee Tourism installed EnChroma lenses in viewfinders at 12 scenic spots across the state, including Ober Gatlinburg, Ruby Falls and Chickasaw State Park. Tennessee Tourism and its advertising agency, VMLY&R, won three Cannes Lions Awards for the campaign.

“Tennessee has some of the most beautiful fall colors in the world,” said Mark Ezell, commissioner of the Tennessee Department of Tourism Development. “We want to make sure everyone has the opportunity to experience the brilliant display, including over 13 million color-blind Americans. It is truly a heartbreaking experience to see color-blind people see captivating colors in our state parks and attractions for the first time.

“This technology provides such an extraordinary experience that it can be emotional for viewers,” said Jim Bryson, Deputy Commissioner of the Department of Environment and Conservation. “We’ve seen in some of our other Tennessee state parks the impact these sights can have. State parks are beautiful any time of the year, but fall foliage is special for many We would like to thank the Tourism Development Department for this partnership.

This state-of-the-art technology is available year-round, so it helps visitors enjoy the colors of fall as well as the flowers and plants in bloom in spring.

“EnChroma is thrilled that the State of Tennessee continues to lead in accessibility for people with color vision disabilities,” said Erik Ritchie, CEO of EnChroma. “We encourage other park systems, museums, schools and libraries to join Tennessee and EnChroma in bringing more of life’s colorful moments to those who are color blind.”

One in 12 men (8%) and one in 200 women (0.5%) are color blind – 350 million worldwide and 13 million in the United States. While people with normal color vision see over a million shades of color, color blind people only see about 10% of hues and shades. Common color confusions include green and yellow, gray and pink, purple and blue, and red can appear brown and color blind people see colors as more muted and dull. Click here to see images of how color blind people see color in Tennessee state parks.


Source link