NASHVILLE, TN (WSMV) – The Tennessee tourism industry wants visitors to know they are trying to protect you during its busy season.
The Tennessee Department of Tourism Development launched the “For the Love of Tennessee, Travel Safe” campaign on Monday.
The goal of the campaign is to follow key safety guidelines such as mask wearing, social distancing and disinfection.
Tennessee natives and singer-songwriters Drew and Ellie Holcomb are contributing to the initiative and have embarked on a 1,600-mile RV ride through the state with their children.
“We had the time of our lives teaming up with Tennessee Tourism for a weeklong adventure to highlight the many beautiful destinations to be safely explored,” Drew Holcomb said in a statement Monday. “Tennessee has always been my home and now it’s my family, and I’m excited about the great memories we will continue to make in this great state.”
The state seeks to restore tourism in a safe manner, which “is essential for restoring the lives and livelihoods of Tennesseans,” tourism officials said.
The Holcombs will enjoy safe meals and activities at the following locations:
- the Smoky
- several state parks in Tennessee and the Obed Wild and Scenic River of American National Park in Wartburg
The campaign will run through December and will include TV, print, digital, radio and billboard ads.
To learn more about the campaign, Click here.
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