Tennessee tourism celebrates the ‘power of travel’

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This week marks the start of National Travel and Tourism The week (NTTT), a annual celebration of the contributions of United States travel industry. As Tennessee’s second largest industry, the Tennessee Department of Tourism Development and its partners across the state will be unite with recognize the “power of travel” and the critical importance of the industry role in rebuilding our workforce, restoring businesses, and accelerating our state’s economy.

“Tennessee is open and eager to welcome visitors back and help drive economic recovery, jobs and development in all 95 counties,” said Mark Ezell, commissioner of the Tennessee Department of Tourism Development. “While we have hope, we know there is a lot of work ahead of us. Our industry will stand together. National Travel and Tourism Week is an opportunity to remind visitors and residents of the incredible contributions of the travel industry not only to our local economies and workforce, but also to the identity and to the culture of these communities.

TRAVELERS READY TO VISIT AND THE ROLE OF TOURISM IN THE RECOVERY

  • More than two-thirds of Americans are willing to travel and Tennessee ranks among top domestic destinations (destination analysts)
  • More than seven in 10 American travelers (72%) are plan a summer vacation or getaway – compared to 37% in 2020 (destination analysts)
  • As of the week of April 26, almost 88% had at least tentative plans for leisure travel now and more than 71% will take at least one trip in the next three months. In reality, the typical American traveler is likely to take almost 2 leisure trips by August. (destination analysts)
  • Road trips in the United States exceeded 2019 levels for the first time since the start of the pandemic during the first two weeks of April, but has slowed somewhat since the second half of the month (Arrivalist)

This data shows how essential tourism is to our state’s revenue and to the restoration of communities. While Tennessee’s tourism industry has fared better than most due to the state’s various outdoor destinations, many Tennessees remain unemployed. In March 2021, employment in leisure and hospitality was still down, falling from 336,100 to 292,900, down 12.8% year-over-year. In comparison, total non-farm employment saw only a 2.6% decline from 2020. Job losses in leisure and hospitality accounted for 52.6% of net jobs lost in agriculture. status as of March 2020.

TENNESSEE TOURISM OVERVIEW OF THE STATE OF THE INDUSTRY

  • Tourism is Tennessee’s #2 industry
  • Tourism in Tennessee marked a decade of growth with a record $23 billion in travel spending and $1.92 billion in state and local tax revenue in 2019
  • These tax dollars support jobs, economic development and essential services like education and public safety
  • Prior to the COVID-19 pandemic, Tennessee was on track for another banner year in 2020. The travel industry is a significant contributor to the U.S. economy and exports, and supports millions of working Americans hard.
  • The pandemic is the biggest crisis to hit Tennessee’s leisure and hospitality industry, accounting for $303 million in lost revenue for the state between March and December 2020. (Tennessee Department of Revenue)

Popular annually the first full the week in May, National Travel and Tourism Week (NTTT) has been created by Congress in 1983 for raise the economic Power of travel in the WE the 38th annual NTTW (May 2-8) arrived to a timely moment for to acknowledge the importance for the WE economy to initiate a post-pandemic travel recovery. Please to visit ustravel.org/NTTW for to learn After.

Need inspiration to travel? Explore new Tennessee attractions, hotels, restaurants, outdoor adventures, hidden gems, Tennessee music trails, road trips, and unique experiences across the state here.

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